Today, Google Analytics is one of the most popular tools for tracking website performance. Google Analytics is a free website analytics service that is essential to understanding the effectiveness of your website and optimizing it to meet your business goals. If you’re wondering what it can really do for you, keep reading for five of the many advantages it offers.
Automatically collects data
One of the many benefits of Google Analytics is that once you have it set up, it automatically collects data for you. Whenever you need to pull a report, your data is ready to use without any extra work on your part. In addition, with a drag-and-drop feature, Google Analytics allows you to easily create your own customizable reports based on what’s important to you.
Learn more about your audience
Google Analytics provides valuable information on your users’ demographics. Learn where your audience is coming from geographically, as well as demographics such as their age and gender. With a greater understanding of who your audience is, you can learn whether your current marketing tactics are targeting the right audiences.
Google Analytics also breaks down the cities, states, and countries where your users are coming from. This provides a clearer picture of who your audience truly is and help you identify potential new markets.
Learn if you’re targeting the right platforms
In addition to learning where your visitors are coming from geographically, Google Analytics shows where your visitors are coming from on the web. It shows which social media platforms your users are arriving from, so you’ll know which platforms to target most.
Google Analytics also offers data on the percentage of users coming from a direct or an organic search and if they are viewing from a desktop or mobile device. This data is vital to understanding where you should be investing your marketing efforts.
Gather data on the content that’s working
To understand what content is most important to the visitors of your site, Google Analytics gathers data on the pages that are being visited most. It breaks down the pages that have the highest number of views as well as the pages that users spend the most time on.
This data provides insight into the content that your audience cares about so you can know what to focus on going forward. For example, if one blog post has a significantly high number of clicks, you can spend your time creating content with a similar feel to suit what your users are engaging with.
Understand why your visitors are leaving
Not only can you learn where users are spending the most time, but Google Analytics also shows where users are leaving. It tracks the “bounce rate,” which is the percentage of users leaving after visiting just one page.
If you find your site has a high bounce rate, it’s time to update the pages with something more engaging. Whether it’s adding a more compelling call-to-action or creating more visually engaging landing pages, you can use the data from Google Analytics to update where necessary.
Overall, Google Analytics is a great tool for understanding your customer’s behavior, tracking your return on investment and meeting your business goals. At Stirling Technologies, we use Google Analytics regularly to help our clients succeed. We also offer Google Analytics training that is customized for your needs, just contact us to get started!
Check out our additional resources, including our webinar, The 5W’s of Google Analytics and our white paper, The 6 Most Common Google Analytics Mistakes, for more insight into utilizing Google Analytics!
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