7 Reasons Why Your Business Should be Using WordPress

wordpress for business

Today, WordPress is one of the most popular content management systems (CMS) in the world. Running about 32% of all websites on the internet and 74.6 million sites worldwide, WordPress is used by businesses of all sizes. The most experienced developers and beginners all use WordPress every day to run their sites. It’s even used by companies as big as CNN, Verizon, and the New York Times. Whether you’re looking to update your current site or create your business’s first website, WordPress is the perfect tool to do so.

You might be wondering, what’s really so great about WordPress? Keep reading for just seven of the many reasons why your business should be using WordPress.

It’s user-friendly

One of the biggest benefits of using WordPress is its intuitive design which makes it easy for everyone to use, especially those who don’t have a technical background.  Users are able to add new content and edit existing content with the click of a button. Even if you chose to build a totally custom website, with the WordPress content management system you are still able to easily make updates on your own.

Update your site from anywhere

With WordPress, all you need is a device that has internet connection and the ability to update your site is right in your hands. You can create multiple accounts and user roles, so each of your employees can have their own personal login. It gives everyone on your team the ability to sign in and manage the site from wherever they are.

There are unlimited plugins for functionality

WordPress offers thousands of plugin options to increase the functionality of your website. No matter what your business needs are, there is a good chance there is a plugin to accommodate them. For example, plugins can be used to add contact forms, automatically share posts on your social media pages, or have a shopping cart function. With so many plugin options, the limit to the functionality of your site is virtually endless. Not to mention, you can even create specialized plugins with the help of a developer.

Blogging is super easy

WordPress began as a blogging tool and though it has evolved a lot since then, the blogging feature remains one of WordPress’s biggest strengths. Writing and publishing blog posts is incredibly easy and quick for users. Efficiently add, edit, schedule and delete published posts so you’ll never risk having errors permanently stuck on your page.

It’s SEO-friendly

Search Engine Optimization (SEO), one of the latest marketing buzzwords, is the process of increasing a site’s online visibility to help it rank higher in search engine results. It’s an essential factor in driving traffic to your site and helping capture new leads.

The way that WordPress structures posts and pages are great for SEO.  It displays each site’s content in a way that is easy for search engines to read and index. So, if you want your pages to show up in a Google search, WordPress is the CMS to help you to achieve that. In addition, there are WordPress plugin options to help you further increase your SEO.

A strong WordPress community

WordPress is open-source and is maintained by a strong community of thousands of passionate developers. These contributors are always creating new updates and features so WordPress continues to grow and improve. Its enthusiastic community has used and tested millions of websites for over 10 years, and they now provide online help for any questions you might come across. If you ever want to learn more, WordPress has unlimited resources available.

It’s safe & secure

WordPress is considered one of the safest CMS options out there. While there’s no system that is 100% safe, WordPress enlists experts to keep the platform safe, and it offers security plugins for additional support. Using WordPress along with the expertise of a development team ensures your site’s safety.

Do you think WordPress is the right choice for your business? If so, you might need some help getting started. The Stirling Technologies team designs, develops, and trains businesses on how to use WordPress every day. We build new, custom websites specialized for our clients and provide the tools and training they need to manage their new site with WordPress. If you’re interested in getting started, fill out our project brief or contact us to learn more!

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About the Author

December 5, 2018

Rachel is a Web Marketing Specialist at Stirling Technologies and a graduate of the University of New Hampshire.