Looking for ways to grow your business? Chances are you’ve heard about social media’s benefits, but maybe you aren’t sure exactly how it can help you. While social media provides the potential for almost unlimited perks, here are 8 of the top ways social media boosts your small business.
Build brand loyalty
Did you know businesses that use social media experience higher loyalty from their customers? Social media enables you to engage with customers on a direct and instantaneous channel. You can answer their questions, respond to suggestions and overall learn more about what your audience wants. Customers that feel like they are being listened are more likely to stay loyal.
Improve customer service
Your customers are probably already speaking about you online, and some customers may even be posting complaints online without you realizing it. Social media is the perfect platform to interact with feedback and address complaints effectively. Platforms such as Facebook allow customers to post reviews and ratings. You can respond to reviews publicly, showing that you value feedback and are willing to do what you can do address problems.
Target the right customers
Social media is 24-7. This means that utilizing paid advertising on social media gives you the opportunity to reach customers at all hours of the day. With paid advertising on Facebook and Instagram, you can target ads to specific users based on their interests or interactions online.
Recruit new employees
Want to showcase your fun company culture or an innovative office environment? Social media is the perfect spot to do so. Get creative on social media to show what life is like working at your business and you’ll be able to recruit top talent from your industry.
Receive user-generated content
Social media is all about sharing experiences. This includes customers sharing their experiences interacting with your products or services. By using social media you’ll receive content showcasing your customers in action, and reposting user-generated content helps to build even more brand loyalty.
Stay on top of what your competitors are doing
What better way to keep an eye on what your competitors are doing than right from your phone? See the audiences your competition is engaging with and see what tactics they are using. Overall, social media lets you stay on top of the strategies that other businesses use to interact with their audience so you can improve.
Increase brand awareness and trust
One of the biggest ways social media boosts your business is by introducing prospective customers to who you are. You receive free marketing each time a customer tags your business, re-posts your company news, or shares your images to their followers. With over 3 billion people using social media today, why wouldn’t you want to put your business in front of these eyes with the touch of a button?
Utilizing social media channels also increases your target audience’s trust. Many customers use social media as a way to learn more about a business they are interested in. If they find that your account has awesome content and lots of user interactions, they’ll be more likely to trust your business.
Connect with other businesses
Lastly, social media is a great place to connect and network with other businesses. You can learn more about what other businesses in your community offer and create partnerships with other businesses for easy online marketing campaigns. Networking platforms like LinkedIn are great ways to receive referrals and share information between connections in your industry.
Is your business taking advantage of the awesome benefits of social media? If not, Contact us at Stirling Technologies to learn more about the ways we help companies of all sizes implement specialized social media strategies to boost all aspects of their business.
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