Do you ever wonder if your website is delivering to its utmost potential in serving its core user base, or performing well enough based on the analytics? Do you have concrete reason or statistics to prove the site’s true purpose other than what you believe??
Presenters Tom Stirling, founder, and Alexa Lucci, our discovery expert, led a webinar to discuss how to use online surveys, user interviews, analytics and focus groups to build better websites. Whether you work for an organization focused on your users or a business leader determined to close more deals, this webinar was about shifting the conversation from internal focused projects to user-focused experiences in order to truly understand and deliver on a product that makes everyone happy. The discussion covered how and when to leverage tools like Google Analytics, tracking, and marketing automation platforms to gain a full picture and better grasp of what improvements can be made to your website, or what features are required in a new one. Regardless, by widening the conversation to users and concrete data points, your website will be sure to have much more purpose behind it.
SAVE THE DATE
Our next webinar will be held at 2PM EST on Wednesday, June 13th.
Want to make a suggestion for what we talk about in our next webinar?
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