This year we traveled to Mexico for our annual company retreat to partake in workshops, sessions, and team activities. The theme of this year’s retreat was “storytelling,” and following this theme, each team member led a session to share a part of their own personal story.
The sessions were focused on what each team member is passionate about with an emphasis on their unique hobbies outside of the office. In addition to this, we held a marketing workshop based on our company’s brand story and used the book Building a Brand Story by Donald Miller to lead our discussion.
Storytelling from the team
During the trip, we learned something about each person on our team. Everyone had the opportunity to pick something that they are passionate about and lead an interactive session about that topic. The sessions covered everything from playing soccer, to discussing community service, handmade crafting, live DJ-ing and even learning how to read acapella music. Through these activities, we each gained a better understanding of each other’s story and learned more about what’s important to our colleagues.
Building a Brand Story workshop
On our flight to Mexico, we read the book, Building a Brand Story, and we were each assigned chapters to focus on. The book outlines the “story brand framework” which Miller uses to help businesses clarify their brand messaging and cut out the noise. Throughout the book, he lays out seven universal components to any story, used in almost every film and book, to ensure audiences remain invested in the plotline. The story components include the hero, the guide, a challenge, and the outcome. If any of these are missing in the storyline, the audience’s attention and interest will be lost.
The book uses tons of applicable examples to demonstrate how these elements are used in a story, and Miller writes that any business, no matter the industry, can use them to develop a clear story for themselves. With the right story brand, a business’s customers will understand and be compelled to act.
During our workshop, we discussed each of the chapters in regards to Stirling’s own story. We filled out worksheets and reflectively brainstormed to come up with a roadmap for how we want to convey our own story brand going forward.
Throughout the course of our retreat not only did we learn more about each team member, but also how we can clarify our company’s brand story, and how we can better convey messaging to achieve our client’s goals. Moving forward, the book, Building a Brand Story, is something that we can use as a guide to help us achieve better results for us and our clients.
All in all, Stirling’s trip to Mexico was another successful retreat. We developed a roadmap for growth in the new year, learned more about each team member’s passions outside of the office, and of course, had some fun in the sun! Where will 2019 take us?
Return to Blog