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Integrated Benefits Group approached us for a redesign of their existing template based website because they wanted a site that told a story. Focusing exclusively on employee benefit solutions for small to mid-sized companies, IBG needed a website that made an impact. Building off of their existing logo and branding material we developed a new color pallet and brand identity system.
In addition to providing support for copywriting we worked with them to develop a corporate brand video to provide clear messaging on what makes them unique. The new site also integrated with their existing client portals as well as provides a resource for existing customers and prospects trying to navigate the complex world of employee benefits.
Since launch we have collaborated with IBG on an ongoing content marketing strategy across a number of platforms that work together to support an inbound marketing program. Building off of best practices for conversion optimization this content strategy helps convert site visitors to leads.
Integrated Benefits Group
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